Feasibility study of a restaurant project, the idea of building a restaurant project is one of the most successful projects recently, because more people want to entertain and change their daily lives from eating at home, and they are heading towards the restaurant either alone or with their families, but everyone knows that the cost of opening a successful restaurant will be very big Many do not have that much money to allow them to own a restaurant.
In today's article, we will highlight several points to consider when considering a restaurant business. The main point of its failure may be some of the project's marketing plans.
Basic steps for starting a restaurant business
The project of opening a restaurant is one of the projects in that the owner must have a taste and a high degree of artistic sense because the art of serving diverse food is linked to global culture so that you can provide a variety of items from different countries, and you must have enough ability to create it locally, just the charming and wonderful atmosphere It can attract customers, let them consume as much as possible and enjoy the meals served.
Here are the most important basic steps for starting a project:
Choosing a special location for the establishment of the restaurant
- One of the most important things for the restaurant project is choosing a suitable and lively place to attract more customers, for example, it can be close to university cities, shopping malls, parks, and cinemas, and it should be in the first place on the street rather than beside it, to appear in front of everyone.
- The task of choosing a location is the task of determining the target group of customers for the restaurant. If you do not select a specific segment, the project will become random and will not be very successful.
- Know that the target of the restaurant are businessmen, university students, or families, the types of food and materials that will be prepared and served will also be determined.
Equipment for a successful restaurant project
- The restaurant must prepare the necessary appliances, such as refrigerators, before scheduling the opening, and they must be of high quality so that the food can be stored properly.
- Stove, oven, vegetable, and meat cutting board.
- All kinds of food must be provided.
- When choosing cookware, it should be made of stainless steel because it prevents rust and helps the food to cook properly.
- Choose the right tables, chairs, and linens for the restaurant, but keep in mind that these tables and chairs will wear out every month and you can replace them at any time.
Labor required for the restaurant project
At this point, we have come to understand how much labor is required to open a restaurant, but the number of workers in a restaurant varies from one region to another, for example:
- Chefs prepare various foods and must-have culinary experience.
- We specialize in making juice.
- A baker or two of pies and pastries.
- Five people "waiters" to receive orders and serve customers.
- One or two cleaners for wiping, cleaning, and washing utensils depending on the area.
- The accounting officer “the cashier” is responsible for keeping accounts and issuing invoices to customers.
- 2 security personnel outside the restaurant (optional).
Feasibility study template for a restaurant project
- To build a successful and profitable business, the entrepreneur must have a lot of money, and we will understand the expenses for the restaurant.
- The cost of buying or renting a restaurant: The cost of the restaurant’s location depends on the location and area, but it must be taken into account that the restaurant is not less than 100 meters.
- Utility and service costs for restaurants: These costs include paying water, electricity, gas, and telephone bills.
- Restaurant maintenance cost: This is a non-monthly cost, but it should be taken into account, and funds should be frozen immediately for maintenance and repairs.
- Restaurant Permit Fee: Administrative expenses incurred on health work permits for food and workers.
- Cost of delivery services and wages of workers: This cost is frozen every month.
Profits and expected revenues from the restaurant project
Those wishing to open a new restaurant project should know that the profit is not in the first month, but in the fourth or fifth month until the project is evaluated.
Marketing plan for a successful restaurant project
The correct promotion of the project is one of the most important factors for the success of the project. We provide you with some information to help the project owner market the project correctly:
- Pay attention to the advertising campaigns on social networking sites on the Internet, such as Facebook, Twitter, and Google Plus.
- some websites specialize in advertising, and many people spend most of their time on the Internet.
- Create a page in the name of the restaurant that contains some pictures of the restaurant's interface and pictures of the various items offered, and displays the restaurant's menu, prices, offers, addresses of the restaurant, and the way to communicate with them.
- Customize your holiday and event meals with special offers.
- Producing paper advertisements with the names and addresses of restaurants and distributing them in crowded public places.
- Another way of advertising is that you can make banners printed on canvas and hang them in the streets and squares with the address and the opening date of the restaurant on them.
Tips for a successful restaurant business success
- The quality of the food served in the restaurant must be determined.
- You must understand your competitors in the same field and lower the prices of these restaurants to attract customers.
- Make a list of staples, side dishes, juices, and desserts.
- The required license for the restaurant must be obtained to avoid problems in the future.
- Accurately selecting workers: selecting workers with good character and appearance, and conducting physical examinations to ensure their health and safety.
- Attention to the decoration of the place is one of the things that attract the attention of customers, so you should choose the decoration that indicates what the restaurant offers.
- There should be hollow glass to prevent strangers from peeping while eating.
- When choosing a restaurant location, you should consider creating and maintaining parking spaces for customers.
- There should be no problems with electricity and water in this place.
- Offer offers from time to time because these offers help in attracting a large number of customers.
We hope that we have answered your questions related to the topic of a feasibility study for a restaurant project, and you can share your inquiries with us in the comments.
