Marketing is a complex method, companies must understand it necessarily and correctly to get the most out of it and use it to promote their products and overcome their competitors in the global or Arab market.
Companies use the marketing method in more than one form and type because one of the common mistakes that companies make while using the marketing method is to use the same methods without innovation or renewal, which leads to companies failing to properly promote their products and consequently losing the company and then declaring bankruptcy.
Therefore, companies and their employees must understand the meaning of the word marketing and know the types and methods of marketing.
What is marketing
It is a set of operations carried out by companies to attract potential customers or those interested in your products and services, and it also includes the promotion, sale, and distribution of products.
Where marketing focuses on the study of the market and consumer behaviors and analyzes the commercial management of companies to attract and retain customers by satisfying their wants and needs.
Proper Marketing Elements
Products are the key element in the marketing process, and the product must be effective in the sense that it meets the need of consumers.
- Location: It may be either a website (e-commerce) or a physical place. The aim of this distribution strategy is to enable potential customers to easily access products or services.
- Price: Pricing products and services are the most important decision in the marketing process; This is because price the is one of the most influential factors on:
- The profit margin that the companies will receive.
- The target market (the luxury market or the mass market).
- Knowing the purchasing power of consumers.
- The company's financial goals.
- Prices of the same product to competitors and substitutes for the product that the consumer can buy.
- trends and fads.
- Giving a better perception of quality.
- Promotion: All marketing and communications actions undertaken by companies to spread the product or service within the market.
types of marketing
Marketing is a combination of many different methods and tactics. Among those methods and types:
- Marketing plan: Companies must discover what a marketing plan is, why they need to design one, and the keys to creating a strong plan. This is because, without a marketing plan, a company or a brand cannot reach its goals.
- Digital Marketing: Digital marketing is the field of marketing that focuses on developing a strategy within the digital environment (e-commerce).
- Direct Marketing: It is a type of campaign and strategy that relies on two-way direct communication that seeks to reach a result from a certain type of consumer.
- Email Marketing: It is one of the most profitable and profitable types and methods of marketing. It consists of sending emails to consumers, so companies must identify consumers well.
- Viral Marketing: Getting something to go viral is every company's dream. It spreads wildly from one consumer to another and is able to can go incredibly far.
- Performance Marketing: It is a methodology that applies different marketing methods and techniques to ensure that advertisers pay only for the results achieved.
- Inbound Marketing: This methodology focuses on creating valuable content to drive qualified traffic. To attract potential customers to work with them for the final sale.
And you must not forget that the most important step that is the foundation of good marketing: is to start the appropriate marketing strategy if you are looking to launch or re-launch a new product or service.
Companies compete along with each other to gain the trust of users through good marketing that aims to highlight the quality of their products.
